Coming soon

Building digital products, brands, and experience.

Since 2018, I’ve helped 50+ founders, startups, and enterprises across SaaS, AI, healthcare, and e-commerce design products that secure funding and drive growth.

Case Study

Vencortex

Redesigning a whole new customer experience from idea to investment.

Program: Brand strategy; Identity; Product design
Industry: Technology
Stage: Seed to Series A

We met the founders when the product already worked, but nobody outside the team could explain why it mattered.

So we started with words, not pixels. Together we wrote down who the product is for, the one problem it solves better than anyone, and the promise the brand has to keep every day.

From there the identity followed: a calm type system, a small palette and a grid that works from the smallest app screen to a billboard.

The same system now runs the website, the app and every pitch deck, so the team ships faster and the brand feels like one voice.

Case Study

Avo Rewards

Designing an app for loyalty programs and boosting customer engagement.

Program: Brand strategy; Identity; Product design
Industry: Technology
Stage: Seed to Series A

We met the founders when the product already worked, but nobody outside the team could explain why it mattered.

So we started with words, not pixels. Together we wrote down who the product is for, the one problem it solves better than anyone, and the promise the brand has to keep every day.

From there the identity followed: a calm type system, a small palette and a grid that works from the smallest app screen to a billboard.

The same system now runs the website, the app and every pitch deck, so the team ships faster and the brand feels like one voice.

Case Study

Faizur

Creating a new visual language for my personal brand.

Program: Brand strategy; Identity; Product design
Industry: Technology
Stage: Seed to Series A

We met the founders when the product already worked, but nobody outside the team could explain why it mattered.

So we started with words, not pixels. Together we wrote down who the product is for, the one problem it solves better than anyone, and the promise the brand has to keep every day.

From there the identity followed: a calm type system, a small palette and a grid that works from the smallest app screen to a billboard.

The same system now runs the website, the app and every pitch deck, so the team ships faster and the brand feels like one voice.

Case Study

Taper

Redesigning new app for discovering barber and beauty professionals.

Program: Brand strategy; Identity; Product design
Industry: Technology
Stage: Seed to Series A

We met the founders when the product already worked, but nobody outside the team could explain why it mattered.

So we started with words, not pixels. Together we wrote down who the product is for, the one problem it solves better than anyone, and the promise the brand has to keep every day.

From there the identity followed: a calm type system, a small palette and a grid that works from the smallest app screen to a billboard.

The same system now runs the website, the app and every pitch deck, so the team ships faster and the brand feels like one voice.

Case Study

Future Proof

Designing a website that supports immunity, health, and energy.

Program: Brand strategy; Identity; Product design
Industry: Technology
Stage: Seed to Series A

We met the founders when the product already worked, but nobody outside the team could explain why it mattered.

So we started with words, not pixels. Together we wrote down who the product is for, the one problem it solves better than anyone, and the promise the brand has to keep every day.

From there the identity followed: a calm type system, a small palette and a grid that works from the smallest app screen to a billboard.

The same system now runs the website, the app and every pitch deck, so the team ships faster and the brand feels like one voice.

Case Study

Moneymour

Designing an app for a payment method providing instant loans for online purchases.

Program: Brand strategy; Identity; Product design
Industry: Technology
Stage: Seed to Series A

We met the founders when the product already worked, but nobody outside the team could explain why it mattered.

So we started with words, not pixels. Together we wrote down who the product is for, the one problem it solves better than anyone, and the promise the brand has to keep every day.

From there the identity followed: a calm type system, a small palette and a grid that works from the smallest app screen to a billboard.

The same system now runs the website, the app and every pitch deck, so the team ships faster and the brand feels like one voice.

Case Study

Twiddle

Creating a more fun and engaging app for consumer & creator experiences.

Program: Brand strategy; Identity; Product design
Industry: Technology
Stage: Seed to Series A

We met the founders when the product already worked, but nobody outside the team could explain why it mattered.

So we started with words, not pixels. Together we wrote down who the product is for, the one problem it solves better than anyone, and the promise the brand has to keep every day.

From there the identity followed: a calm type system, a small palette and a grid that works from the smallest app screen to a billboard.

The same system now runs the website, the app and every pitch deck, so the team ships faster and the brand feels like one voice.

Case Study

The Wanderful

Working closely with The Wanderful for over 2 years helping develop their entire brand and online presence.

Program: Brand strategy; Identity; Product design
Industry: Technology
Stage: Seed to Series A

We met the founders when the product already worked, but nobody outside the team could explain why it mattered.

So we started with words, not pixels. Together we wrote down who the product is for, the one problem it solves better than anyone, and the promise the brand has to keep every day.

From there the identity followed: a calm type system, a small palette and a grid that works from the smallest app screen to a billboard.

The same system now runs the website, the app and every pitch deck, so the team ships faster and the brand feels like one voice.