Get the Proposal Kit today.
Proposal Kit
$27
Discount available for a limited time.
What you get
- Design-ready templates in Figma and Keynote
- 15+ page writing guide on what to write in each part, and why it matters
- One real proposal from my client work: what I include and what I leave out
- Video walkthrough of the proposal
- Bonus: one-page proposal and package template
14-day money-back guarantee
“Honestly a game changer. My proposals look way more pro now and I close clients with real confidence. Wish I’d had this sooner.”
“I was honestly overthinking my proposals before this. But this Proposal Kit is really good and has some great examples. I pitched my client using it, and the project is almost closed!”
Proposal Kit
$27$47Limited discount
$47
Everything you need to write proposals that win projects, backed by 14+ years of client work.
- Proposal and invoice templates
- One real proposal from my client work
- 15+ page writing guide
- Bonus: one-page proposal and package template
- Figma and Keynote files
- A video on how to use the proposal
- Lifetime updates
How many times have you had a great call, sent a proposal and never heard back?
Let’s be honest, you’re not alone.
You had a great call. The client seemed excited. You spent hours on the proposal and sent it. Then one of these happened:
❌ They went quiet.
❌ They chose someone cheaper.
❌ They said yes, then fought you on every dollar.
I’ve lost clients this way too.
Your work was fine. Your proposal lost the deal.
After the call, the client only has your proposal. They may share it with a partner, read it later and compare it with two other designers. You won’t be there, so the proposal needs to show why they should choose you.
That matters even more now. AI has made design faster and cheaper to produce, so clients compare designers by the easiest thing to assess: price.
The hard part is knowing what to say.
What goes in, and what stays out. Get it right and clients see what they’re paying for, so you stop competing on price. But how do you know if you’ve said too much, or not enough?
You could grab a free template. But a template gives you headings. It doesn’t tell you what to write under them.
The good news is, you can learn this.
So I built one proposal I could use again and again.
Everything I use, in one kit:
✅ Proposal templates in Figma and Keynote
✅ A 15+ page writing guide
✅ My real proposal
✅ Invoice template
Now every proposal starts from something that already works.
Less guessing. Fewer lost clients. More time for the projects you actually want.
That’s the Proposal Kit.
A look inside
Every page tells you what to write, and why.
How it works
What you get, step by step
Step 01
15+ Page Proposal Guide
Most of the challenge isn't writing itself, but figuring out what to include. This guide shows you how to tackle a proposal, what to write in each part, and why it matters. It gives you a clear path from start to finish.
Step 02
My real proposal
Get access to the real proposal examples I send to my clients. See how I structure them, what I include, what I leave out, and how I approach different projects.
Step 03
Make it your own
The proposal and the writing instruction copy are already done for you. Open the Figma or Keynote file, add your branding, details, and pricing, and send. It'll take minutes instead of a whole evening to recreate everything.
Step 04
What's included
- Proposal and invoice templates
- Real proposal examples from my client work
- 15+ page writing guide
- Bonus: one-page proposal and package template
- Figma and Keynote files
- Video walkthrough
- Lifetime updates
Benefits
- 01
Never start from a blank page
Start with a finished structure and a real example. Add your details and send.
- 02
Stop undercharging
See how I organise scope, options and pricing in a real proposal, so your price comes with a clear reason.
- 03
Get paid for hidden work
Every project has extra work: strategy, discovery, extra screens and revisions. Spot it before you send the proposal, so you charge for it instead of doing it for free.
Reviews
Used by creative members just like you
Honestly I am very picky about the design of my work and hated my bank-generated invoices, they didn't feel like me, but I was always too busy to create my own. The Proposal Kit took so much of the work out for me.
AxFaizur's Proposal Kit is amazing. It covers everything I need for sending proposals to my clients. Thanks for the proposal guide too, it's very well explained.
Asif
Your Proposal Kit is easy to use and well explained. I love that everything in the Figma proposal runs on variables, so I change my client's details once and it updates everywhere. It saves me so much time.
HelenI love how easy it is to customize! Having keyword variants built into the Figma version is such a great touch, and it includes everything a solid proposal needs. 10/10.
Alphie
I was honestly overthinking my proposals before this. But this Proposal Kit is really good and has some great examples. I pitched my client using it, and the project is almost closed!
MaryI really liked how clear the proposal is and the design makes a big difference. If a proposal isn't clean and easy to read, the client probably won't spend much time on it.
KabarzaHonestly a game changer. My proposals look way more pro now and I close clients with real confidence. Wish I’d had this sooner.
James
Faizur Rehman
I’m a designer, creative director and educator with 14+ years of client work. I’ve worked with 50+ founders and companies, from early-stage startups to teams that have raised over $25M. I also write about design, pricing and the systems that help freelance designers earn more.
From the creator:
Writing proposals was not always easy for me.
When I started freelancing, I didn't really know how to write a proposal. I'd have a great call, say yes too often, and then overwork. I'd spend more time than the client expected and still lose money.
At some point, I decided to take proposals seriously. Since 2018, I've been using the same proposal, tweaking it with every project.
Over the years, I've learned a lot, made a lot of wrong calls, and fixed them the hard way so you don't have to.
That's why I created this Proposal Kit. You'll get my templates, real client project proposals, and a guide. It has everything you need. No more staring at a blank page or guessing. It'll help you win projects and land bigger deals.
If you want bigger, better clients, you need a solid proposal. If you're new to working with clients or struggling to close deals, this is the system I wish I'd had when I started.
Send your next proposal with confidence, and win the client.
FAQ
Questions
01Is this for me?
If you send proposals to clients, yes. Freelancers, side hustlers and small studios use it to explain their work and their price. New to client work? The guide walks you through each page.
02Why not use a free template?
A free template gives you a layout. This kit shows you what to write on each page and why, with a writing guide and one real proposal from my client work to follow.
03I keep losing to cheaper designers. Will this help?
It helps you show what's included and why your work costs what it does. You can't control every client's budget, but you can make it easy for the right client to see what they're paying for.
04Do I need Figma?
You need Figma or Keynote. The kit has files for both, so use whichever you already work in.
05What if it’s not for me?
14-day money-back guarantee. If it's not for you, email me within 14 days of your purchase for a full refund.
06Do I get updates?
Yes, lifetime updates. Whenever I improve the kit, you get the new version.