Proposal Kit
$29
Stop losing clients at the proposal. Win the projects you want, without lowering your price.
- Proposal and invoice templates
- One real proposal from my client work
- 15+ page writing guide
- Bonus: one-page proposal and package template
- Figma and Keynote files
- A video on how to use the proposal
- Lifetime updates
30-day money-back guarantee
Overview
Why you lose clients even when your work is good
You had a great call, but the client still chose someone else. Your work was never the problem. The proposal was. It's the one thing that decides if you win or lose the project. When your proposal is weak, the client ghosts you or forces you to fight for every dollar.
The hard part is knowing what to say
Knowing what to include, what to leave out, and how to explain your process can help you charge what your work is worth, close more clients, and make your value clear. But how do you know what's too much, too little, or just right?
This is how you win more of the work you want
The Proposal Kit shows you how to craft winning proposals using the same templates, real examples, and guide I use with my own clients. So you spend less time figuring out what to write and more time closing the projects you actually want.
A look inside
28 pages, including an invoice and 2 bonus proposals. Every page tells you what to write and why.
How it works
What you get, step by step
Step 01
15+ Page Proposal Guide
Most of the challenge isn't writing itself, but figuring out what to include. This guide shows you how to tackle a proposal, what to write in each part, and why it matters. It gives you a clear path from start to finish.
Step 02
My real proposal
Get access to the real proposal examples I send to my clients. See how I structure them, what I include, what I leave out, and how I approach different projects.
Step 03
Make it your own
The proposal and the writing instruction copy are already done for you. Open the Figma or Keynote file, add your branding, details, and pricing, and send. It'll take minutes instead of a whole evening to recreate everything.
Step 04
What's included
- Proposal and invoice templates
- Real proposal examples from my client work
- 15+ page writing guide
- Bonus: one-page proposal and package template
- Figma and Keynote files
- Video walkthrough
- Lifetime updates
Benefits
- 01
Never start from a blank page
You don't create proposals from scratch. You start with my completed structure and examples, then just fill in your details and send it off.
- 02
Stop undercharging
Pricing is where most people get stuck. You can see how I organize work, scope, options, and pricing in real proposals, so you can charge what the work is really worth without any guesswork.
- 03
Get paid for hidden work
Every project has extra work, like strategy, discovery, additional screens, and revisions. You'll identify it before you send the proposal, so you can charge for it instead of doing it for free.
Reviews
Used by creative members just like you
Honestly I am very picky about the design of my work and hated my bank-generated invoices, they didn't feel like me, but I was always too busy to create my own. The Proposal Kit took so much of the work out for me.
AxFaizur's Proposal Kit is amazing. It covers everything I need for sending proposals to my clients. Thanks for the proposal guide too, it's very well explained.
Asif
Your Proposal Kit is easy to use and well explained. I love that everything in the Figma proposal runs on variables, so I change my client's details once and it updates everywhere. It saves me so much time.
HelenI love how easy it is to customize! Having keyword variants built into the Figma version is such a great touch, and it includes everything a solid proposal needs. 10/10.
Alphie
I was honestly overthinking my proposals before this. But this Proposal Kit is really good and has some great examples. I pitched my client using it, and the project is almost closed!
MaryI really liked how clear the proposal is and the design makes a big difference. If a proposal isn't clean and easy to read, the client probably won't spend much time on it.
KabarzaHonestly a game changer. My proposals look way more pro now and I close clients with real confidence. Wish I’d had this sooner.
James
Faizur Rehman
Faizur Rehman is a designer, creative director and educator with 14+ years of client work behind him. He has worked with 50+ founders and companies, from early-stage startups to teams that have raised over $25M. He also helps designers build profitable freelance businesses, writing about design, pricing and the systems that help them earn more.
From the creator:
Writing proposals was not always easy for me.
When I started freelancing, I didn't really know how to write a proposal. I'd have a great call, say yes too often, and then overwork. I'd spend more time than the client expected and still lose money.
At some point, I decided to take proposals seriously. Since 2018, I've been using the same proposal, tweaking it with every project.
Over the years, I've learned a lot, made a lot of wrong calls, and fixed them the hard way so you don't have to.
That's why I created this Proposal Kit. You'll get my templates, real client project proposals, and a guide. It has everything you need. No more staring at a blank page or guessing. It'll help you win projects and land bigger deals.
If you want bigger, better clients, you need a solid proposal. If you're new to working with clients or struggling to close deals, this is the system I wish I'd had when I started.
Send your next proposal with confidence, and win the client.
FAQ
Questions
01Is this for me?
It’s for designers who send proposals to clients: freelancers, side hustlers and small studios. If you’re new to client work, the guide walks you through every page. If you don’t have client conversations yet, start with the free 6-Step Freelance Playbook.
02Why not use a free template?
Free templates give you a layout. This kit tells you what to write on every page and why, with real proposals from my client work.
03I keep losing to cheaper designers. Will this help?
A clear proposal shows the client exactly what they get, so you stop competing on price alone.
04Do I need Figma?
You need Figma or Keynote. You only need one.
05What if it’s not for me?
Use it on your next proposal. If it doesn’t help within 30 days, email me and I’ll refund you, no questions asked.
06Do I get updates?
Yes, lifetime updates. When I improve the kit, you get the new version.
Get the access
Proposal Kit
$29
Not happy with it? Full refund. Use it on your next proposal. If it doesn’t help within 30 days, email me and I’ll refund you, no questions asked.
What's included
- Proposal and invoice templates
- One real proposal from my client work
- 15+ page writing guide
- Bonus: one-page proposal and package template
- Figma and Keynote files
- A video on how to use the proposal
- Lifetime updates
“I was honestly overthinking my proposals before this. But this Proposal Kit is really good and has some great examples. I pitched my client using it, and the project is almost closed!”
Proposal Kit