As I’ve seen, Many designers start freelancing because it gives them freedom: no boss, no office, just a laptop and creativity.
However, that same freedom comes with pressure. When you have to figure out everything on your own—clients, finances, systems, and growth as a freelancer—it can be overwhelming.
The hardest part is?
Building an online presence,
Sharing your work,
Because when things aren’t in place, you feel like nothing is working. And results? You have no clients and leads but nothing works, even when you try harder.
One year ago, I was in the same position—no proper system, just a few lucky breaks. My portfolio brought in clients, but what if you’re just starting? What if you have nothing yet?
Here are steps that can change your life:
Most portfolios struggle because they try to do everything—logos, websites, apps, branding, and so on. When clients want to work with you and land on your site, they get confused. You come across as a jack of all trades, and that's when confidence drops.
Instead, focus on one thing. It can be website design, app design, or landing page design. Your copy and design should speak the same language.RetryClaude can make mistakes. Please double-check responses.
Your portfolio must have four things:
YOU, your work, and how you can help—with a clear CTA.
Designers often overcomplicate their portfolios. But the truth is, you don't need 20+ projects. You need 2–3 strong case studies. And even then, you don't need deep breakdowns. People don't read. They scan.
You have 3–5 seconds to grab their attention. Look at bruno.co or offmenu.design—outcome-focused, not process-heavy.
If you act like freelancing is a side gig—"I'll make money whenever I want"—that's the biggest problem. I've heard it too often: "It's not working, I think I'll go back to a job." But this isn't a freelancing problem. It's a mindset problem.
You need to think like a business owner. Like a CEO. You're not just doing client work. You're running an operation. Set boundaries. Charge your worth.
Every real business is run by a system. Freelancing should be too. You need a place to track clients, leads, proposals, and invoices.
If you're trying to remember everything—who to follow up with, what to send, what's unpaid—you won't be able to focus on growing your business. —Build your system.
I don’t use expensive tools. I use my Notion CRM OS. That’s how I built my 6-figure business.
Just posting your work isn't enough. You need to tell people what to do next. Each time you post something online, include a call to action.
If you don't have a website yet, create a form for people to reach out to you.Let people reach out. I've built tons of automation and forms into my Notion CRM OS—and I teach it step-by-step inside the course.
1. Define your services.
2. Create a simple portfolio.
3. Set up systems for your freelancing.
4. Post content with a call to actions
If you found this helpful, share it with other designers who might need it too.
See you in another one!
Let's grow together 🙌
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